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You Don’t Need a Fancy Website — You Need One That Works

You Don’t Need a Fancy Website — You Need One That Works

August 28, 20253 min read

Let’s be honest—most business websites don’t work.

They look fine. Slick design, nice fonts, maybe even a professional photo or two.
But then… nothing happens.

No leads.
No bookings.
No sales.

Just another thing to tick off the to-do list that never actually helped your business grow.

At Forte Web Solutions, we decided to do something about that. Because websites should do something. They should earn their keep.

Sue and Rob

Sue and Rob planning the launch of pay monthly websites

Why We Focus on Local Businesses

We work with tradespeople, health practitioners, small shop owners—the sort of people who don’t have time to mess around with tech or fancy marketing fluff.

And we’ve seen the same thing again and again.
A small business gets sold a shiny new website for £2,000+… and then they’re left with a homepage that doesn’t load properly on mobile and a contact form that never gets checked.

It’s frustrating. We get it.

We’re based in Wales and we know what it's like running a small business. The last thing you want is to waste time or money on something that doesn’t bring in work.

So we’ve made it simple:

  • No big upfront fee

  • Clear pricing

  • A website that actually helps

That’s it, really.

What’s Working Right Now

We're not trying to reinvent anything. We just build in what actually works.

Like:

  • Missed call text-back
    Let’s say someone calls while you’re driving or in a job. We text them back automatically, so you don’t lose them.

  • Chatbot
    Not the annoying kind. Ours answers questions, takes names, and books people in.

  • Booking system
    Some people just want to book without speaking to anyone. Fair enough. This lets them do that.

These features aren’t new, but they work.
And honestly, most small businesses still don’t have them.

What’s New Behind the Scenes

We’ve made a few updates on our end.

  • We’ve added new plans: Pro and Enterprise. More features. Still affordable.

  • We’re testing an AI phone receptionist. Sounds a bit much, but it's pretty handy. It answers calls when you can’t, takes the message, and sends it to you instantly.

  • We’ve brought in someone local to help build websites faster. She’s brilliant. Also Welsh.

  • There’s a mobile dashboard coming soon. We’re testing it now. You’ll be able to see all your leads, bookings, and messages on your phone.

It’s small stuff, but it all helps.

Some New Features We’ve Rolled Out

You’ll now get:

  • Automatic Google review requests
    After a job, your client gets a quick message asking for a review. It works.

  • Payment links
    Send someone a link, they pay you. Simple.

  • App alerts
    Your phone buzzes when a new lead comes in. No more digging through emails.

These things don’t take much time, but they save you a lot of chasing.

The Real Problem with Most Websites

Let’s be blunt. Most websites look fine, but don’t actually help.

They don’t:

  • Answer missed calls

  • Send quotes

  • Book jobs

  • Take payments

  • Remind people to show up

They just sit there.

You probably paid too much for yours. Or you’ve been meaning to sort it out for ages. Either way, you’re not the only one.

That’s why we offer a Smarter Start plan:
£49.95/month.
No setup fee.
12-month minimum.
You keep the site after a year.

It’s not complicated.
You get what you need.
We handle the tech.

Join the list today.

Rob is a lead-generation and automation specialist with deep roots in GIS and web development. A degree in Applied Geography led to employment with Welsh Water and Cardiff Council before shifting into digital marketing at the University of Glamorgan. In 2012 he co-founded Forte Web Solutions (later Forte Digital Marketing), supporting the growth of small business clients through CRM and funnels - automated systems that turn prospects into profitable, nurtured customers.

Robert Dicks

Rob is a lead-generation and automation specialist with deep roots in GIS and web development. A degree in Applied Geography led to employment with Welsh Water and Cardiff Council before shifting into digital marketing at the University of Glamorgan. In 2012 he co-founded Forte Web Solutions (later Forte Digital Marketing), supporting the growth of small business clients through CRM and funnels - automated systems that turn prospects into profitable, nurtured customers.

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