SEO Success: Get the backlinks gold medal in the SEO Olympics

SEO Success: Captivated by the Rio Olympics? Loving those British medals?

It’s time your business went for gold for its SEO – beating the competition with your search engine results and driving more customers to your website.

High quality backlinks – links from other sites on the web to your website – are key to getting to the top of the list and achieving success.

Here are our 5 key steps to clinching that backlinks gold medal:

1.     Backlinks should be earned not bought.

Buying backlinks is a false economy. Often, they come from sources Google would deem untrustworthy. Many are hosted on backlink ‘farms’, sites which Google has decided should be penalised in terms of page ranking.

If they link to you, they spread their contagion to you.

If you have links from those kinds of sources, get them to remove the link or disavow them using Google’s Webmaster tools.

Break those dodgy links! You don’t need that kind of link juice.

2.     Backlinks from official websites are gold-dust for your SEO.

If you can get a link from an official site with a ‘gov’ in its domain, that will help boost your page ranking and your SEO. Google has great respect for those sorts of official sites. Similarly, sites run by other public bodies are excellent backlinks for you.

How do you get them? Do they run directories or events pages? Ask to be included and insure your listing has a link to your site. Do they publish the latest news in their field? Write them an article which contains your link and ask them to include it. This is a better method than linking to your site in blog comments, for example.

3.     Link to your site from testimonials.

Google loves links which are relevant to your field. So give testimonials to companies in your industry (but not your competitors, obviously!). The best testimonials are from real people, so say who you are and link to your website About Us page to prove who you are, and most companies will be happy to keep those links in their testimonials.

4.     Get blogger reviews.

If you have a product which can be reviewed by bloggers relevant to your sector, this is an excellent method of getting backlinks. Send them the product for review on the basis they’ll add the link to your site.

Any positive reviews also help to increase your product’s value to customers. It’s win-win!

5.     Turn mentions into backlinks.

Look for mentions of your company which don’t link to you at the moment and politely ask whether the site would include a link. Many will say yes.

You could use Buzzsumo or to see what people are saying about your company.

Now, you’re ready for the SEO Olympics!

If you need the benefit of our expertise on SEO and digital marketing, give us a call for a no-obligation chat on  029 2128 6870.

Don’t get busted for the top 7 SEO crimes

Call the SEO police! Some people are committing search marketing crimes which are holding back the rankings of their websites.

Here are our top seven SEO offences – make sure you don’t fall foul of them:

  1. Stale content.

Google and other search engines love fresh content – and so do your followers on social media. Simple re-sharing the same content over and over again won’t help your SEO at all. In fact, not creating good, fresh content for your blog or website will see your website fall in search rankings. If you want to be on the front page of Google, good quality, regular, fresh content is a must to help drive traffic to your website. Don’t be tempted to ‘lift’ content from other sources – Google hates that. Its algorithms pick that up quickly. Use a tool like Copyscape to ensure your content is between 80% and 100% original.

  1. Stuffing keywords.

We’ve all seen websites and blogs which were just lists of dentists in Wales, dentists in South Wales, dentists in Cardiff, and dentists in Roath. It’s a real turn-off for readers. Thankfully, most people have now cottoned onto the fact this sort of content is penalised by search engines. They’re looking for good quality content, and keyword stuffing smacks of low-quality, filler content. Your blogs and website content should flow organically and make page viewers convert to customers.

  1. Ignoring mobile.

The tipping point for mobile internet use came last year – now, more people access the web from mobile devices than from laptops or desktop computers. You now ignore it at your peril. You need a mobile-friendly website, either a separate site or a responsive site which is easily accessible from both mobile and desktop devices. If you don’t, you’ll turn off a large number of potential visitors to your site – who are, of course, potential customers.

  1. Trying to monetise your site too early.

They call it the sales ‘funnel’ for a reason. It should have a wide top and gradually draw your prospects into their decision-making process when it comes to making a purchase. Pitch your sale too near the top of that funnel, and you’ll lose people. For example, putting out tweets or Facebook posts which simply say ‘buy my stuff’ will turn people off. Putting out social media posts which are helpful, and which direct people to your website, get them to move to the next stage of your sales funnel without turning them off.

  1. Buying backlinks.

This is a minefield. Search engines tend to frown on bought links – links from other websites into your own site. They particularly frown on ‘link farms’, websites set up specifically to include links purchased by other people. Those farms often earn those who buy links on them penalties – hitting the SEO the links were bought to help improve. Instead, search engines want people to develop links organically and the crawlers look for good quality sites referring to your website. A link from a government, professional body, or trade association website is an excellent backlink for you.

  1. Failing to disavow dodgy links.

Google has decided that some websites are too ‘spammy’ for its algorithms and will penalise links from them to your website. Generally, those sites are ‘link farms’ or something similar. Once you have a link on such a site, even if you haven’t bought it, your SEO will start to be affected. You could ask that site to take down the link. If they refuse or ignore your request, what you have to do is go through the search engine’s process to ‘disavow’ the link. See Google’s tools for webmasters here for how to do it:

Once you notify Google you’re doing so, that should stop your SEO being hit by the link. It’s worth keeping a note of all of the backlinks into your site. You can use a backlink checker tool like


Need help with your SEO? We’re the experts for SEO Advice in Cardiff! Contact Us Today to arrange a no-obligation chat about what you need.

Google Partner Company South Wales

We are proud to announce that Forte Web Solutions is now a trusted Google Partner.

With Partner status, Forte Web Solutions has been recognised as a trusted business partner by Google and by our clients.

Trust us to run your Google AdWords Campaign

If you are looking to improve your Return on Investment (ROI) with your current Google AdWords campaign, or you are a South Wales company looking into how you can utilise digital marketing strategies such as Google AdWords or other Pay Per Click (PPC) marketing activities, then you can trust Forte Web Solutions to guide you through the Digital Marketing Landscape.

With Our Google Partner Status you can be safe in the knowledge that we implement the recommended best practices when it comes to running your PPC accounts and we clearly demonstrate that we strive to maximise your Google AdWords performance.

What sets us apart from other PPC Agencies?

What also sets Forte Web Solutions apart from other Digital Marketing and PPC agencies in South Wales is that we do not charge a monthly management fee based on a percentage of spend like many other agencies.

We charge a set monthly management fee that we agree with you from the outset.

Free Consultation Pay Per Click Consultation

Our first consultation is always free whether you are just starting out in the world of digital marketing or you are looking at ways to improve your ROI of any current campaigns

Contact us for PPC Management South Wales

For a free consultation please contact us on 02921 286870 or email us using our PPC contact form.

Posts of the Week – Site downtime, ruby on rails installer, ad-sense

Its a new week so it must be time to look back at the blog posts and articles that have caught our eye. This week we some excellent advice from Google on how to cope with scheduled down time for your web service, a great rails installer for windows for those who are looking at learning ruby on Rails. If you serve ads on your blog then we have a handy tip to earn more money and we finally we came across two sites that made us chuckle. What does your email address say about you?…

Read more

We are Posting every week in 2011!

We have decided to blog more this year than ever before. Rather than just thinking about doing it, we are starting right now.  We will be posting on this blog at least once a week for all of 2011.

We know it won’t be easy, but it might be fun, inspiring, awesome and wonderful. Therefore we are promising to make use of The DailyPost, and the community of other bloggers with similiar goals, to help us along the way, including asking for help when we need it and encouraging others where we can.

If you already read our blog, we hope you’ll encourage us with comments and likes, and good will along the way.


Robert Dicks, Forte Web Solutions