Social Media Management For Hotels

How Image Based Social Media Can Help Hotels Reach More Customers

How sharing aspirational images will sell your hotel

For hoteliers and those running bed and breakfasts, images can be a powerful tool in generating brand awareness and leads on social media.

Tapping into aspirational marketing on two key social media platforms could be the key to boosted visitor numbers.

What is aspirational marketing?

It’s all about creating demand by selling a lifestyle, tapping into positive emotions.

In the case of hotels, that’s selling the dream of what a stay with you will be like.

Your potential customers want to feel they will step into peace, luxury, fun, and enjoyment.

Stimulating that kind of demand requires the sort images which will connect with your potential customers’ emotions.

Using image-based social media like Pinterest and Instagram is an excellent way of building your hotel’s brand.

Pinterest

This is an excellent tool for creating aspirational marketing because its posts are the most long-lived.

The ‘half-life’ of a Pinterest post – the average time for half the number of post viewers to see it, is three months.

Compare that with a Twitter post ‘half-life’ of just seven minutes, and you realise that this social media has staying power.

Hoteliers can create pins and pin boards which will continue to be shared for months afterwards.

The other benefit is that it has a large female audience – perfect if you’re looking to influence a key demographic, women in their 30s and 40s.

Research has shown that 71% of its 72 million users are women – and are 44% of women who are online use Pinterest, compared with just 16% of men who are online.

Women of this age are the key decision-mares in their homes, marketers have found.

They make or lead most of the major decisions in their households.

Many users create mood boards which they update regularly, wishlists of what they want to do, where they want to go, and what they want to eat.

So, when it comes to inspiring aspirational marketing for hotel stays and booking tables for dinner, this is an excellent place to fish for potential customers.

Marketing industry experts have carried out research about the sort of pins which get the most shares and likes.

They found that vertical images are far more likely to be shared, as are images which have blues as the main colour.

Images featuring food are particularly popular.

TOP TIP: Encourage guests who have loved staying at your hotel to pin their own images, then share them. This form of review marketing reinforces what your own social media is doing. It earns you social capital!

Instagram

This is another platform which is perfect for hoteliers.

It has 400 million active users and 60% log in daily. It’s the most engaged social media after Facebook.

If you’re pitching your hotel to a younger audience, Instagram is the platform for you. 90% of its users are under 35.

It’s also growing. Usage of Instagram has doubled in the past two years.

Brands are also catching on to its benefits. Industry insiders estimate that 70% of brands will be using Instagram by the end of this year.

Engagement with brands on Instagram is 84 times higher than Twitter and 10 times higher than Facebook.

Interestingly, still images get better engagement here than videos. Many are taken on mobile phones and mobile engagement is very high. If your audience is booking on their mobile, this is a great place to be.

TOP TIP: Follow travel and food bloggers here to maximise shares and likes and reach as large an audience as possible.

Looking for advice on digital marketing or social media management in South Wales or Bristol? Get in touch, we run and manage social media campaigns for business of all sizes. Contact us: https://www.fortewebsolutions.co.uk/contact/.

 

Boost sales for arts and crafts businesses this Christmas with Facebook

As we approach the busiest few weeks in the year for arts and crafts businesses, there are some simple ways you could use Facebook to maximise your sales.

Here are 9 fantastic ways to use Facebook for your arts and crafts business this Christmas:

1.     Use Facebook picture galleries.

Picture galleries are great for engagement on Facebook.

Pictures get 53% more likes, 104% more comments, and 84% more clicks through than text-based posts, according to research by Kissmetrics.

Surprisingly, galleries or albums of images get 180% more engagement than text posts, according to data from Wishpond. They do far better than single images.

So, the lesson is group your images into galleries for maximum impact.

This is great for similar products or ‘how to’ posts on how products are made.

2.     Boost your posts to a targeted audience.

Choose a target audience in a targeted location to boost your posts – get them shared more widely than just among the followers of your page.

Select interests carefully to match your products.

2.     Go live!

Facebook Live is a powerful tool to engage potential customers.

You could show your customers how you make your creations, get customers to give you live testimonials, show video of events like arts and crafts fairs, and wish them a Merry Christmas.

People love the live nature of the service, the fact you can ask questions and get them answered during the broadcast, and the reactions which stream across the screen.

3.     Use emoticons.

They’re great for boosting engagement. Posts featuring emoticons have 33% comments and 33% more shares than those without. So, where you can, use emoticons to get that connection between you and your customers.

4.     Use the power of Thursday and Friday.

Research by Buddymedia found that engagement rates are 18% higher on Thursdays and Fridays – excellent for stimulating visits to weekend craft fairs, shops, and weekend online shopping.

5.     Ask questions.

Posts which ask questions get far more comments than those without. Get a conversation going – people love to feel involved.

6.     Run a competition or offer a discount.

Make liking and sharing your page the way your customers can enter. Statistics show that 35% of people who like a page do so because they’re entering a competition.

If you offer a discount, that’s a great way to improve your page likes. 42% of people who like a page said they did so to get a discount or offer, a study by Wildfire Interactive showed.

7.     Keep posts short and sweet.

Shorter posts get better engagement than longer ones. Posts under 250 characters get 60% more engagement, studies have found.

8.     Use Facebook adverts to remarket to your page visitors.

Your adverts will appear in the feeds of those who have already visited your site – particularly useful at keeping you in the minds of those who weren’t quite ready to buy.

Ask us for help on getting the best return on your investment.

Need help with your Facebook for small business? Drop us an email using our contact form or call us on 029 20 286870

3 Facebook targeting options you should be aware of

Facebook’s advertising platform continues to evolve and is adding more advanced targeting options all the time. Here are 3 great targeting options that will help you get more out of your Facebook adverts.

#1 Targeting using demographic data

Facebook-Targeting-Options

At this moment in time, Facebook’s demographic targeting offers 10 categories. Under each category you can delve further down into sub categories amounting to well over 100 segmented demographic targeting options.

For example if you are a florist you could target wedding flower adverts to potential customers who have recently become engaged. Or if you are a financial advisor you could target company directors with an income of over £100K a year.

You should take advantage Facebook’s demographic targeting. The more granular you are then the closer your advert will be to your audience’s needs and your campaigns will be more successful.

#2 Lower your costs by using Interests

Facebook offers a huge range of interests that you can target to bring the cost of your adverts down.

This is where knowing your audiences’ interests, hobbies and activities can really help you drive down your advertising costs and Return on Investment (ROI). By closely aligning your advertising to the interests of your audience you can significantly increase your Click Through Rate (CTR) and increase your Return on Investment (ROI).

As an example of precisely targeting by interests, we can look at how a beauty salon or a hairdressing business could lower costs. We can see from the screen shots below that we can target those people who are interested in pages related to beauty. Once we have selected this option we can then further drill down to target those people interested in hair care and hairstyle. In this example we can see that our highly targeted adverts will only be shown to those people directly interested in your product. This will help to drive down costs as the adverts will only be shown to those people interested in hair and beaut and your Click Through Rate will increase with such a highly targeted Advert.

Facebook-Marketing-South-Wales-Facebook-Beauty-Interests

We can target people who are interested in beauty related pages.

Facebook-Marketing-South-Wales-Facebook-Detailed-Beauty-Interests

 

 

 

 

 

 

 

#3 Use Behavioural targeting to increase your conversions

You can use Facebook’s vast behavioral targeting options to really drive conversion from your adverts. The behavior choices that Facebook provides are incredibly varied and each category is further segmented.

Screen Shot 2015-10-16 at 12.20.09

We can see from the image above some of the behavior targeting available. Each one of these categories contains a goldmine of targeting options. For example under the financial category we will see options such as ‘Investment Activity’, or ‘Likelihood of a pension’ so as a financial advisor you could target people close to retirement age with low investment activity and with no pension. So conversion rates from an advert advertising pension and retirement advice could be quite high.

In Conclusion 

By using Facebook’s targeting options carefully you can really drive down the cost of your Facebook advertising and additionally increase your conversion rates. Make sure that each advert set is highly geared towards your target market by using a mix of demographics, interests and behavioural targeting.

If you need any advice when it comes to advertising on Facebook or digital marketing in general, please contact us.

How to add your blog to Technorati

Its been quite a while since I added a blog to Technorati and whilst many sites ask you to upload a text file or add a Meta key to your site to verify ownership Technorati asks you to add a code to a blog post, in my case it is GQ667YBHC8JY

Adding Your Blog to Technorati

The first you will want to do is join Technorati and then go about adding your details as show below.

Editing your technorati details

Editing your technorati details

You will then want to ‘claim your blog’ by entering the URL into the field as show below.

Claim your technorati blog field

Claim your technorati blog field

You will then be sent a email verfying that you have asked for this submission so check your emails, you should see a link for you to confirm this. Once you have verified this information you will be taken back to your profile page but you will notice a ‘check claim button’ at the bottom of your profile.

Technorati Check Claim Button

Technorati Check Claim Button

Click on this and you will be taken to a screen that asks for the provided token to be added to a blog post (like I have done above)

Technorati Verify Blog Claim Token

Technorati Verify Blog Claim Token

There that is is it! It may take a while for Technorati to add your blog but the hard work is done!

Facebook to introduce email service

The rumour mill has been in overtime in recent days about Facebook introducing a full email service. Perhaps this is why Google and Facebook have recently had a cufuffle when Google changed its openness policies to exclude Facebook. If the rumours are true then eventually Facebook users will be able to grab a @facebook.com email address.

With Facebook often in the news regarding privacy perhaps the question that many people will be asking is will you be able to trust facebook with your email details? After all when logged in to your account facebook will know your age, location and plenty of other things about you to push very targeted ads at you.

What do you think? Can you trust facebook with your emails? Will it be a serious rival to Gmail let us know your thoughts.