SEO Services Bristol

Make a New Year resolution: boost your SEO

If you’re thinking about New Year resolutions, why not make 2017 the year you do something to boost your website’s SEO?

Your business bottom line will thank you for it.

Why SEO is important

It’s all about being found easily by search engines.

Your website needs to be found by search engine ‘crawlers’ – pieces of code which are tasked with finding fresh content on the internet.

Search engine optimisation (SEO) helps those crawlers see content in the way we humans see it. Its techniques help to translate human attributes into items crawlers can understand.

To rank on the front page of Google for your chosen keywords helps you maximise your chances of your website’s links being clicked by potential customers.

There are two important methods to boost your SEO – organic and paid for advertising.

Organic SEO

Creating good SEO for your website by organic means is an excellent longer term strategy.

Don’t expect results for three to six months.

Here are some excellent ways to boost your organic SEO:

  1. Build backlinks to your site from other sites – from respected sources, customers, and social media.
  2. Write blogs regularly – search engines are looking for fresh content. Blogs are a great way of providing it while educating your potential customers. Share them widely on social media.
  3. Help crawlers see your site – use a tool like SEO Quake to look at each page on it and make the improvements it suggests. It will suggest items like ridding your site of duplicate pages and using structured data – a piece of code which you or your designer can create – to direct crawlers to your site more effectively.
  4. Use the alt tags on images on your site and blogs to reinforce your keywords and get found more easily online.
  5. Post regularly on social media – the more you do, the better the rate of clicks through to your site. You increase the number of visitors.
  6. Use techniques to help keep people on your pages – use video, images, and compelling content to ensure people stay on your pages and visit more than one on your site. That will help you reduce your ‘bounce rate’ – the number of visitors who go to one page and bounce straight back off.

Paid Search (PPC)

Bing adverts and Google Adwords are popular methods of improving the SEO of your site.

Google Adwords is a quick and effective way of ensuring your business is on page one of the Google search results, provided you have the budget to compete for your chosen keywords. Google is the most-used search engine and a great place to start paid SEO campaigns.

To get the best return on your investment, always ask an expert to set up a campaign for you. They will be able to advise you of the best keywords and get you the best click-through rate.

Could we help you manage your SEO or run your Pay Per Click campaigns? We’re experts in pay per click advertising and organic SEO techniques. Drop us an email using our contact form or give us a call on 02 921 286870.

Boost sales for arts and crafts businesses this Christmas with Facebook

As we approach the busiest few weeks in the year for arts and crafts businesses, there are some simple ways you could use Facebook to maximise your sales.

Here are 9 fantastic ways to use Facebook for your arts and crafts business this Christmas:

1.     Use Facebook picture galleries.

Picture galleries are great for engagement on Facebook.

Pictures get 53% more likes, 104% more comments, and 84% more clicks through than text-based posts, according to research by Kissmetrics.

Surprisingly, galleries or albums of images get 180% more engagement than text posts, according to data from Wishpond. They do far better than single images.

So, the lesson is group your images into galleries for maximum impact.

This is great for similar products or ‘how to’ posts on how products are made.

2.     Boost your posts to a targeted audience.

Choose a target audience in a targeted location to boost your posts – get them shared more widely than just among the followers of your page.

Select interests carefully to match your products.

2.     Go live!

Facebook Live is a powerful tool to engage potential customers.

You could show your customers how you make your creations, get customers to give you live testimonials, show video of events like arts and crafts fairs, and wish them a Merry Christmas.

People love the live nature of the service, the fact you can ask questions and get them answered during the broadcast, and the reactions which stream across the screen.

3.     Use emoticons.

They’re great for boosting engagement. Posts featuring emoticons have 33% comments and 33% more shares than those without. So, where you can, use emoticons to get that connection between you and your customers.

4.     Use the power of Thursday and Friday.

Research by Buddymedia found that engagement rates are 18% higher on Thursdays and Fridays – excellent for stimulating visits to weekend craft fairs, shops, and weekend online shopping.

5.     Ask questions.

Posts which ask questions get far more comments than those without. Get a conversation going – people love to feel involved.

6.     Run a competition or offer a discount.

Make liking and sharing your page the way your customers can enter. Statistics show that 35% of people who like a page do so because they’re entering a competition.

If you offer a discount, that’s a great way to improve your page likes. 42% of people who like a page said they did so to get a discount or offer, a study by Wildfire Interactive showed.

7.     Keep posts short and sweet.

Shorter posts get better engagement than longer ones. Posts under 250 characters get 60% more engagement, studies have found.

8.     Use Facebook adverts to remarket to your page visitors.

Your adverts will appear in the feeds of those who have already visited your site – particularly useful at keeping you in the minds of those who weren’t quite ready to buy.

Ask us for help on getting the best return on your investment.

Need help with your Facebook for small business? Drop us an email using our contact form or call us on 029 20 286870

SEO for Restauranteurs, Bar and Pub Owners and Café owners

SEO for Restauranteurs, Bar and Pub Owners and Café owners

Are you a caterer, food producer, restauranteur, bar, pub or café owner, food retailer, or cookery school owner looking to lure in more customers?

Improving your SEO and improving your search engine ranking are excellent ways of boosting your customer numbers.

Here are 3 key ingredients to help you do that:

Look at your keywords

Are the keywords you’re using on your website right for you? Do they give you a great mix of high-volume and good quality traffic? Are they specific enough to your food business?

Look at the way people search and consider search phrases – long-tail keywords. In the age of Siri and Cortana, they’re more important than ever.

Use visuals

One of the key ways of improving your SEO is to post regularly on social media.

When it comes to food companies, visuals are key. When you create a dish for a customer, you want it to look as wonderful as it tastes. The experience starts with how your food looks.

Think in the same way for your SEO.

Think videos, graphics, and still images.

There are a number of social media platforms which are great for sharing images. The two which immediately spring to mind are Pinterest and Instagram.

In 2015, Pinterest doubled the numbers of its users in the UK. It’s estimated there are 10.4 million active users every month in this country.

It’s the social media platform with the most longevity. While half of the Twitter users who see a tweet will have done so within 10 minutes, the so-called ‘half-life’ of a Pinterest post is three months.

It’s a great place for foodies. Among the top 10 searches in 2015 were ‘pork pie’, ‘toad in the hole’, ‘meat-free Mondays’, and ‘Lancashire hot-pot’.

It’s the natural place to seek out recipes and pin them on a board to keep them.

Top tip: post vertical images – they do far better than landscape pictures.

Instagram had 14 million active monthly users in the UK in July 2015. It’s a great place to fish for young customers – 39% of its UK users are aged between 16 and 24.

Both Instagram and Pinterest have more women users than men – useful to know when you’re creating content.

Top tip: use hashtags to widen the appeal of your posts.

However, don’t forget the daddy of all social media platforms, Facebook. Its reach is vast – it has 30 million users in the UK alone – and it has the largest number of users from all age groups.

Don’t forget to share video and Facebook’s live video streaming which is taking audience share away from YouTube.

Top tip: galleries of images do exceptionally well in terms of likes and shares – up to 12 times better than single images.

Twitter has more than 12 million UK users and is a fast way of getting news out there.

Tweets with images and a link to your site get far more engagement than those without – and those with video get even more. Twitter’s app Periscope also allows live video streaming of events of recipes.

Gifs are a great way of getting some fun into your social media presence, too – there are a number of good Gif-maker apps.

Top tip: Don’t forget hashtags – piggy back on relevant tags or create your own.

Vimeo also provides a great platform to share HD videos – many of which are in its food channel. Explainer recipe videos are very popular and many have a high production value.

Top tip: Use music, overlaid text and graphics to spice up your content.

Cultivate industry backlinks

Google loves relevant and good quality backlinks.

Cultivate food bloggers, offer produce or meals for reviews, and send information to the going out pages of local media websites. Ask them to include links to your website.

Encourage customers to review you. There are a number of independent websites like Trustpilot and Trip Adviser which collect reviews of businesses.

Encourage your customers to leave reviews with links back to your website. Encourage them to leave reviews with links on Google, too. They will appear when anyone is searching for your business.

Need expert help with an SEO campaign for your food or pub business? Email us or call 02921 286870.

Back to school: Are you ready with your digital advertising campaigns?

We have all seen the advertising soon after the school holidays have started. “Back to School”, we see it everywhere but how can you drive this huge surge in business your way?

If you sell stationery or school uniforms now is the time to start thinking about your online advertising strategy.

  • Did you know that there are 7 times more searches for “back to school” in August compared the annual average.
  • There are 3 times more searches for “school uniform” in late July compared to the annual average.
  • There is 33% rise in “stationary” searches in Mid-August
  • 2 times as many people search for backpacks on Google in August than at other times of the year.

At this time of year searches for all sorts of school supplies soar during the season. If you run a stationary business or supply school uniforms make sure that you are ahead of the game when people are searching for your products or services.

If you are not taking advantage of this online advertising base then your competitors will be.

If your business supplies school uniforms and other school stationary either in your local area or nationally then please get in touch We are more than happy to help you to target the customers that are looking for your product.

Contact Us today for an informal no obligation chat.

Why Facebook Advertising Works For Florists

If you are a florist who is not utilising Facebook advertising to serve adverts for special occasions then you may be missing out to your competitors.

Imagine being able to be the first florist to offer wedding flowers to a newly engaged couple? Or even advertise to people who have expressed an interest in mother’s day flowers.

Imagine being able to target men within a few miles of your shop who have a wedding anniversary coming up in the next month?

With Facebook advertising, this is possible even on a small budget.

Your advert should be highly relevant to the target audience. For example, if you’re targeting newly engaged women then your advert copy and advert imagery should all relate to their special day.

You are already ahead of the competition if your potential customers see your advert. If your advert then has an emotional angle (such a photo of a happy bride with her flowers) then you have made that emotional connection.

You have many different ways of approaching an advertising campaign with Facebook but the campaign will typically fall into three categories:

Interaction: Your advert is served in the users timeline. They can interact with it and follow the links to your website or Facebook page to boost your sales.

Reach: Expand your reach to new customers who can interact with your advert by commenting and liking the post

Followers: You will also gain new followers and likes given your adverts will have an emotional connection. This content may well be shared thus increasing your adverts reach further.

Example Facebook Advertising Campaign for Florists

In this example we will target people who have just become engaged between the ages of 24 and 50 who live within a 40km (25 miles) radius of Oxford:

Facebook Advertising For Florists People Engaged

Facebook Advertising For Florists People Engaged Reach

We can see that the advert will potentially reach 4,500 people in total. This level of targeted advertising is simply not possible with traditional methods. It should also be noted that we can push this advert to Instagram as well if we want to further enhance the potential reach of our campaign.

Of course, we could further narrow this reach down by only targeting women who have become engaged.

The Facebook Advert For Weddings.

Now we move on to our creative, or the actual advert. We want to evoke an emotional response here to entice the click through to your website or Facebook page.

Facebook Advertising For Florists People Engaged Advert

You can see in the example advert the image will draw the users attention to the sponsored post in the users timeline and the advert copy has been written in a way to trigger an emotional response. We also have a call to action in the contact us button, whilst the free advice is the unique selling point that will hopefully lead to a sale.

If you are still using old methods to advertise such as weddings fairs then your competition could be stealing a march on you. Of course the traditional methods of advertising still have a place but why not get ahead of your local competition?

Forte Web Solutions can set up and manage your Facebook advertising campaigns. We have years of experience in targeting the right audience for your business so why not contact us for a free consultation and let us help you to drive your florist business forward.

Using Google Adwords to Promote Your Emergency Locksmith / Plumbing Services

If you are a tradesperson, you know how difficult it can be to juggle work and promote your business at the same time. Added to this you are in a highly competitive environment and it is sometimes difficult to stand out from your closest competitors.

Traditionally plumbers, electricians, locksmiths and glazers for example would have advertised in the Yellow pages, in Thompson Local or possibly in local newspapers.

The only problem with this approach is that you can quite often be drowned out by the sheer number of similar adverts. So how on earth do you stand out?

Step forward search marketing in the form of Google Adwords and BING Ads. If you’re not utilising these platforms you should be!

Adwords is Google’s pay-per-click advertising product whilst BING Ads is Microsoft’s offering. Of course being in the phone book or yellow pages will have some benefits but what if someone has lost their keys? Or they have come home to a flood?

One thing is for certain the vast majority won’t be rushing to the yellow pages!

They are straight onto a mobile phone and going straight onto Google or BING (or calling a friend to do it!).

The advantage of these people searching on a mobile phone is that the search is location based. If you are utilising Search Engine Marketing effectively then you could be one of the first listings that a potential customer will see in their current location.

Crucially extensions such as click to call where the user can click on a button to immediately call you on their mobile device will entice the searcher to call you first in an emergency.

Another crucial AdWords extension is your Google Location listing, this can also be used to promote your business in the areas that your business covers.

Using this approach, you can appear above your competitors and crucially above the organic listings (organic listings are those that are not paid for).

You can be top of the organic listings and I’m sure many of you have received numerous phone calls and emails claiming to get you to the top of the Google listings by SEO experts. They may be able to help you get ahead organically, but nothing beats an ad at the top of the search page!

Although Pay Per Click advertising does cost money when run efficiently and effectively Adwords and BING can provide a much higher return of your advertising pounds than any other form of advertising.

If you need help and advice to setup and run a Google AdWords or BING campaign or you need help optimising your Google Maps listing, then please feel free to contact us.

3 Facebook targeting options you should be aware of

Facebook’s advertising platform continues to evolve and is adding more advanced targeting options all the time. Here are 3 great targeting options that will help you get more out of your Facebook adverts.

#1 Targeting using demographic data

Facebook-Targeting-Options

At this moment in time, Facebook’s demographic targeting offers 10 categories. Under each category you can delve further down into sub categories amounting to well over 100 segmented demographic targeting options.

For example if you are a florist you could target wedding flower adverts to potential customers who have recently become engaged. Or if you are a financial advisor you could target company directors with an income of over £100K a year.

You should take advantage Facebook’s demographic targeting. The more granular you are then the closer your advert will be to your audience’s needs and your campaigns will be more successful.

#2 Lower your costs by using Interests

Facebook offers a huge range of interests that you can target to bring the cost of your adverts down.

This is where knowing your audiences’ interests, hobbies and activities can really help you drive down your advertising costs and Return on Investment (ROI). By closely aligning your advertising to the interests of your audience you can significantly increase your Click Through Rate (CTR) and increase your Return on Investment (ROI).

As an example of precisely targeting by interests, we can look at how a beauty salon or a hairdressing business could lower costs. We can see from the screen shots below that we can target those people who are interested in pages related to beauty. Once we have selected this option we can then further drill down to target those people interested in hair care and hairstyle. In this example we can see that our highly targeted adverts will only be shown to those people directly interested in your product. This will help to drive down costs as the adverts will only be shown to those people interested in hair and beaut and your Click Through Rate will increase with such a highly targeted Advert.

Facebook-Marketing-South-Wales-Facebook-Beauty-Interests

We can target people who are interested in beauty related pages.

Facebook-Marketing-South-Wales-Facebook-Detailed-Beauty-Interests

 

 

 

 

 

 

 

#3 Use Behavioural targeting to increase your conversions

You can use Facebook’s vast behavioral targeting options to really drive conversion from your adverts. The behavior choices that Facebook provides are incredibly varied and each category is further segmented.

Screen Shot 2015-10-16 at 12.20.09

We can see from the image above some of the behavior targeting available. Each one of these categories contains a goldmine of targeting options. For example under the financial category we will see options such as ‘Investment Activity’, or ‘Likelihood of a pension’ so as a financial advisor you could target people close to retirement age with low investment activity and with no pension. So conversion rates from an advert advertising pension and retirement advice could be quite high.

In Conclusion 

By using Facebook’s targeting options carefully you can really drive down the cost of your Facebook advertising and additionally increase your conversion rates. Make sure that each advert set is highly geared towards your target market by using a mix of demographics, interests and behavioural targeting.

If you need any advice when it comes to advertising on Facebook or digital marketing in general, please contact us.