Boost sales for arts and crafts businesses this Christmas with Facebook

As we approach the busiest few weeks in the year for arts and crafts businesses, there are some simple ways you could use Facebook to maximise your sales.

Here are 9 fantastic ways to use Facebook for your arts and crafts business this Christmas:

1.     Use Facebook picture galleries.

Picture galleries are great for engagement on Facebook.

Pictures get 53% more likes, 104% more comments, and 84% more clicks through than text-based posts, according to research by Kissmetrics.

Surprisingly, galleries or albums of images get 180% more engagement than text posts, according to data from Wishpond. They do far better than single images.

So, the lesson is group your images into galleries for maximum impact.

This is great for similar products or ‘how to’ posts on how products are made.

2.     Boost your posts to a targeted audience.

Choose a target audience in a targeted location to boost your posts – get them shared more widely than just among the followers of your page.

Select interests carefully to match your products.

2.     Go live!

Facebook Live is a powerful tool to engage potential customers.

You could show your customers how you make your creations, get customers to give you live testimonials, show video of events like arts and crafts fairs, and wish them a Merry Christmas.

People love the live nature of the service, the fact you can ask questions and get them answered during the broadcast, and the reactions which stream across the screen.

3.     Use emoticons.

They’re great for boosting engagement. Posts featuring emoticons have 33% comments and 33% more shares than those without. So, where you can, use emoticons to get that connection between you and your customers.

4.     Use the power of Thursday and Friday.

Research by Buddymedia found that engagement rates are 18% higher on Thursdays and Fridays – excellent for stimulating visits to weekend craft fairs, shops, and weekend online shopping.

5.     Ask questions.

Posts which ask questions get far more comments than those without. Get a conversation going – people love to feel involved.

6.     Run a competition or offer a discount.

Make liking and sharing your page the way your customers can enter. Statistics show that 35% of people who like a page do so because they’re entering a competition.

If you offer a discount, that’s a great way to improve your page likes. 42% of people who like a page said they did so to get a discount or offer, a study by Wildfire Interactive showed.

7.     Keep posts short and sweet.

Shorter posts get better engagement than longer ones. Posts under 250 characters get 60% more engagement, studies have found.

8.     Use Facebook adverts to remarket to your page visitors.

Your adverts will appear in the feeds of those who have already visited your site – particularly useful at keeping you in the minds of those who weren’t quite ready to buy.

Ask us for help on getting the best return on your investment.

Need help with your Facebook for small business? Drop us an email using our contact form or call us on 029 20 286870

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