SEO Services Bristol

Make a New Year resolution: boost your SEO

If you’re thinking about New Year resolutions, why not make 2017 the year you do something to boost your website’s SEO?

Your business bottom line will thank you for it.

Why SEO is important

It’s all about being found easily by search engines.

Your website needs to be found by search engine ‘crawlers’ – pieces of code which are tasked with finding fresh content on the internet.

Search engine optimisation (SEO) helps those crawlers see content in the way we humans see it. Its techniques help to translate human attributes into items crawlers can understand.

To rank on the front page of Google for your chosen keywords helps you maximise your chances of your website’s links being clicked by potential customers.

There are two important methods to boost your SEO – organic and paid for advertising.

Organic SEO

Creating good SEO for your website by organic means is an excellent longer term strategy.

Don’t expect results for three to six months.

Here are some excellent ways to boost your organic SEO:

  1. Build backlinks to your site from other sites – from respected sources, customers, and social media.
  2. Write blogs regularly – search engines are looking for fresh content. Blogs are a great way of providing it while educating your potential customers. Share them widely on social media.
  3. Help crawlers see your site – use a tool like SEO Quake to look at each page on it and make the improvements it suggests. It will suggest items like ridding your site of duplicate pages and using structured data – a piece of code which you or your designer can create – to direct crawlers to your site more effectively.
  4. Use the alt tags on images on your site and blogs to reinforce your keywords and get found more easily online.
  5. Post regularly on social media – the more you do, the better the rate of clicks through to your site. You increase the number of visitors.
  6. Use techniques to help keep people on your pages – use video, images, and compelling content to ensure people stay on your pages and visit more than one on your site. That will help you reduce your ‘bounce rate’ – the number of visitors who go to one page and bounce straight back off.

Paid Search (PPC)

Bing adverts and Google Adwords are popular methods of improving the SEO of your site.

Google Adwords is a quick and effective way of ensuring your business is on page one of the Google search results, provided you have the budget to compete for your chosen keywords. Google is the most-used search engine and a great place to start paid SEO campaigns.

To get the best return on your investment, always ask an expert to set up a campaign for you. They will be able to advise you of the best keywords and get you the best click-through rate.

Could we help you manage your SEO or run your Pay Per Click campaigns? We’re experts in pay per click advertising and organic SEO techniques. Drop us an email using our contact form or give us a call on 02 921 286870.

Boost sales for arts and crafts businesses this Christmas with Facebook

As we approach the busiest few weeks in the year for arts and crafts businesses, there are some simple ways you could use Facebook to maximise your sales.

Here are 9 fantastic ways to use Facebook for your arts and crafts business this Christmas:

1.     Use Facebook picture galleries.

Picture galleries are great for engagement on Facebook.

Pictures get 53% more likes, 104% more comments, and 84% more clicks through than text-based posts, according to research by Kissmetrics.

Surprisingly, galleries or albums of images get 180% more engagement than text posts, according to data from Wishpond. They do far better than single images.

So, the lesson is group your images into galleries for maximum impact.

This is great for similar products or ‘how to’ posts on how products are made.

2.     Boost your posts to a targeted audience.

Choose a target audience in a targeted location to boost your posts – get them shared more widely than just among the followers of your page.

Select interests carefully to match your products.

2.     Go live!

Facebook Live is a powerful tool to engage potential customers.

You could show your customers how you make your creations, get customers to give you live testimonials, show video of events like arts and crafts fairs, and wish them a Merry Christmas.

People love the live nature of the service, the fact you can ask questions and get them answered during the broadcast, and the reactions which stream across the screen.

3.     Use emoticons.

They’re great for boosting engagement. Posts featuring emoticons have 33% comments and 33% more shares than those without. So, where you can, use emoticons to get that connection between you and your customers.

4.     Use the power of Thursday and Friday.

Research by Buddymedia found that engagement rates are 18% higher on Thursdays and Fridays – excellent for stimulating visits to weekend craft fairs, shops, and weekend online shopping.

5.     Ask questions.

Posts which ask questions get far more comments than those without. Get a conversation going – people love to feel involved.

6.     Run a competition or offer a discount.

Make liking and sharing your page the way your customers can enter. Statistics show that 35% of people who like a page do so because they’re entering a competition.

If you offer a discount, that’s a great way to improve your page likes. 42% of people who like a page said they did so to get a discount or offer, a study by Wildfire Interactive showed.

7.     Keep posts short and sweet.

Shorter posts get better engagement than longer ones. Posts under 250 characters get 60% more engagement, studies have found.

8.     Use Facebook adverts to remarket to your page visitors.

Your adverts will appear in the feeds of those who have already visited your site – particularly useful at keeping you in the minds of those who weren’t quite ready to buy.

Ask us for help on getting the best return on your investment.

Need help with your Facebook for small business? Drop us an email using our contact form or call us on 029 20 286870