If you are a tradesperson, you know how difficult it can be to juggle work and promote your business at the same time. Added to this you are in a highly competitive environment and it is sometimes difficult to stand out from your closest competitors.
Traditionally plumbers, electricians, locksmiths and glazers for example would have advertised in the Yellow pages, in Thompson Local or possibly in local newspapers.
The only problem with this approach is that you can quite often be drowned out by the sheer number of similar adverts. So how on earth do you stand out?
Step forward search marketing in the form of Google Adwords and BING Ads. If you’re not utilising these platforms you should be!
Adwords is Google’s pay-per-click advertising product whilst BING Ads is Microsoft’s offering. Of course being in the phone book or yellow pages will have some benefits but what if someone has lost their keys? Or they have come home to a flood?
One thing is for certain the vast majority won’t be rushing to the yellow pages!
They are straight onto a mobile phone and going straight onto Google or BING (or calling a friend to do it!).
The advantage of these people searching on a mobile phone is that the search is location based. If you are utilising Search Engine Marketing effectively then you could be one of the first listings that a potential customer will see in their current location.
Crucially extensions such as click to call where the user can click on a button to immediately call you on their mobile device will entice the searcher to call you first in an emergency.
Another crucial AdWords extension is your Google Location listing, this can also be used to promote your business in the areas that your business covers.
Using this approach, you can appear above your competitors and crucially above the organic listings (organic listings are those that are not paid for).
You can be top of the organic listings and I’m sure many of you have received numerous phone calls and emails claiming to get you to the top of the Google listings by SEO experts. They may be able to help you get ahead organically, but nothing beats an ad at the top of the search page!
Although Pay Per Click advertising does cost money when run efficiently and effectively Adwords and BING can provide a much higher return of your advertising pounds than any other form of advertising.
If you need help and advice to setup and run a Google AdWords or BING campaign or you need help optimising your Google Maps listing, then please feel free to contact us.