Google Clarifies The Mobile-Friendly Algorithm – Your Site Needs To Be Mobile Friendly

Starting April 21 2015 Google will be using mobile-friendliness as a ranking signal.

From 21st April Google will be rolling out a significant update to it’s algorithm which will see mobile friendly websites rank better on mobile searches at the expense of those that are not mobile friendly. There are no varying degrees of mobile friendly anymore, either your site is mobile friendly or it is not.

This significant change will make it much harder for owners of non mobile responsive sites to rank in mobile searches. With 77% of people searching on a mobile from a location where they would have access to a desktop computer* this will have a huge impact on those companies whose website is not mobile optimised.

Google has made their stance clear in a blog post written back in February which states:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Google also added:

You either have a mobile friendly page or not. It is based on the criteria, which are small font sizes, your tap targets/links to your buttons are too close together, readable content and your viewpoint. So if you have all of those and your site is mobile friendly then you benefit from the ranking change.

Is my Website Mobile Friendly?

The quickest way to test if your website is mobile friendly is to head over to Google Mobile-Friendly Test Tool and enter the address of your site.

What should I do if my site is not mobile friendly?

If your site is not mobile friendly then speak to your web designer or digital marketing agency about either making your current site mobile friendly or refreshing the design of the site.

Look at your web stats

Ask your marketing department, web design company or digital marketing agency to provide you with web site statistics if you don’t have access to them yourself. Look at your current mobile traffic and how many potential clients / customers arrive from a mobile search. After the 21st keep an eye on your traffic levels to the website, have they dropped significantly? Have your sales dropped?

If so it may be time to look at a redesign of your current web offering.


If you need advice analysing web stats or help to update your online presence then please contact us for an informal chat.

*Source –