Google Reader RSS aggregator retired

Google_Reader_logo

Google has decided to retire Google Reader in July 2013

Last week (Wednesday, March 13, 2013) Google announced via its official blog that it was retiring its RSS aggregator Google Reader in its annual ‘spring clean’ on July 1st, 2013. I hadn’t been a regular user of Google Reader, I had added a few blog feeds a while ago but I never had any use for it.

However I decided to take the plunge a few weeks ago and I got myself an iPad and overnight I found myself reading many more forums and blog posts. Rather than adding so many of my most read websites to my Chrome bookmarks I suddenly remembered Google Reader. Looking around for RSS readers for the iPad I came across River of News, A Google Reader iPad app. It was perfect for me I added a few more RSS feeds and was suddenly reading so much more than I ever was before.

So its such a shame that Google is retiring Google reader and although I found River of News incredibly easy to use I set about finding an alternative that would allow me to export my RSS feeds.

Without going into detail I came across Feedly which allowed me to import all my feeds from Google Reader. It has a Flipboard style interface and like River of News allows you to put feeds into categories making them quickly accessible. Feedly is also available for Android which is a plus as I do prefer the Android OS over iOS but that is a blog post for another day!

Pay Per Click Advertising – How does Google make its money?

Google AdWords Logo

97% of Google’s revenue comes from advertising. Online Advertising now accounts for more spend than traditional advertising in newspapers and magazines.

 

It will come as no surprise to many that Google makes most of its money from advertising. In fact 97% of Google’s revenue comes from advertising and according to a study released by eMarketer back in 2011 print advertising spending in the United States was expected to fall to $33.8 billion in 2012 from $36 billion in 2011. This means that for the first time, online advertising has surpassed traditional advertising in newspapers and magazines.

Top 10 Most Expensive Google Keywords

We run Google Adwords campaigns for many of our clients and the Cost Per Click (CPC) various enormously between campaigns so what are the most expensive keywords?

Top 5 Most Expensive UK Keywords by Category

  1. Gambling
  2. Claims and Compensation (Legal Services)
  3. Insurance
  4. Debt
  5. Computing

Figures by Hallam Internet Ltd

Top 5 Most Expensive US Keywords by Category

  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit

Figures by Wordstream.com

The UK and US markets do vary when we look at individual keywords but the categories are remarkably similar. Both financial and legal services feature in both countries top 5 list.

Below are two interesting infographics, the first by Hallam Internet looking at the UK market the other by Wordstream.com looking at the US keyword market.

 

What are the most expensive UK Google AdWords Keywords? The Infographic

The Most Expensive Google AdWords Keywords Infographic
Infographic by Hallam Internet Marketing

 

What are the most expensive US Google AdWords Keywords? The Infographic

Where Does Google Make Its Money? [ infographic ]