Export to PDF Now Available in the new Google Analytics Interface

It’s been a while coming, but finally the export to PDF feature has re-appeared in the new Google Analytics interface. Searching through forums on the Internet, Google has received widespread pleas from Analytics users worldwide to re-introduce this functionality that was so popular under the old Analytics Interface.

The new interface is a vast improvement over the old one but the lack of PDF support has resulted in many people going back to the old interface just to produce a PDF copy. Well done Google for re-introducing this feature!

Google-Anaytics-Export-to-PDF

Google Anaytics Export-to-PDF

 

Google-Analytics-Email-PDF

Google Analytics now allows Email export to PDF

UK is the ‘most internet-based major economy’

Image of Network Cables

A report shows that 40% of SME's in wales do not have a website

In a recent report by Boston Consulting Group (BCG) published on the BBC Technology website, it was revealed that the UK is the ‘most internet-based major economy’ with the internet contributing 8.3% to the economy as a whole. This translates to the “internet economy” being worth £121bn in 2010, more than £2,000 per person in the UK. The study, supported by web giant Google, assumes that in four years 3bn people will be using the internet – this is nearly 50% of the world’s population.

These are staggering figures especially as the report predicts that the internet economy of the UK will continue to expand at a rate of 11% per year for the next four years, reaching a total value of £221bn by 2016. Some 13.5% of all purchases were made over the internet in 2010, according to BCG, and this is projected to rise to 23% by 2016.

This is great news for the UK in general but is it great news for the whole of the UK? Worryingly, Wales could well start to fall short of this rapid growth of the UK Internet economy.

According to Google, 40% of small businesses in Wales still don’t have a website and given that 97% of consumers are now using the Internet to research products and services in their local area, businesses in South Wales are missing out on this Internet boom.

This is a trend that needs to be reversed, and quickly if South Wales based businesses are to compete with the rest of the UK in this rapidly growing sector. If you own a small business and are looking to get online please feel free to contact us for some free advice.

 

Forte Web Solutions Update

We have been busy at Forte Web Solutions over the past month, with two websites close to completion as well as some highly successful Google AdWords campaigns that we are running on behalf ofour  clients.

Campus Associates

We are delighted to be developing a website for Campus-Associates. Campus Associates offers event management, training, business development and specialist consultancy to local, national and international companies.

The Campus Associates website is nearing completion and is on course to be released at the end of March.

Jonathan’s Flowers

We are proud to be developing a website for Jonathan Lloyd-Davies, an award winning freelance floral designer based in South Wales. Jonathan’s work has taken him to prestigious events such as Royal Ascot and “Glorious Goodwood” and high profile venues such as Wentworth golf club, the Lainsborough Hotel and Knightsbridge and Trinity College, Cambridge.

Jonathan’s Flowers is nearing completion and like our other project for Campus Associates is due for launch at the end of March.

Furniture Assembly Services

Furniture Assembly Services Logo

We have been working with David from Furniture Assembly Services to increase his online exposure through Google AdWords. The campaign has been running for two months now and has already proven to be a cost effective sales channel and an excellent return on Investment.  Find out more on how Google has helped David.

So you have a new website – What next?

This blog is the first in our series of blogs that focus on driving more people to your website

So you have a new website. Now you can sit back and watch your customers come to you… well, not quite. You now have a great shop window, but any potential customers do not know about the existence of your shop!

Think of your new website as a physical shop. It’s brand new, looks better than many of the big High Street shops, but you have one major problem. The big stores are on the High Street, whilst being a brand new store; your shop has no reputation and sits in a small backstreet several blocks off the busy main area.

This means you have no passing custom, and with no reputation, people will not walk away from the High Street to find your store.

So how does this translate to your new website?

Well first of all, you may have a new domain name that has been registered in the past few weeks. Google and other search engines don’t give a lot of weight to new domains. This is because in the past, spammers would setup up new domains, hijack search results and sell such items as illegal pharmaceutical products before disappearing.

So your new website has no reputation (unless you have bought an established domain name), which is something that over time you will start to build up… but how do you go about building up this reputation and start getting traffic to your website

Start promoting your site.

Your new website, like a physical shop or business location needs to be promoted in order to make people aware of your existence.  As far as your domain reputation on Google and other search engines are concerned, this will take anything from 6-18 months to achieve, but by undertaking some basic Search Engine Optimisation (SEO) techniques, you can start to push your business to all parts of the web.  And best of all, this needn’t cost you a penny.

Basic SEO

Natural Search:

This is the ‘white’ section on Google that appears under the sponsored links at the top.  This does not cost any money, but takes quite some time to reach the top of the listings.  Nevertheless, this is an extremely important activity to partake in.

Make your site Search Engine Friendly

All search engines want your content to be relevant to what people have searched for. So with this in mind, if you have a page selling car tyres for example, make sure that your page has plenty of direct references to car tyres.

Let us go back to the high street shop analogy. You put a flyer up on the High Street promoting your tyres, now someone sees this flyer and finds your store in the back streets of a big city. They have come all this way only to find that you only sell car tyres when in fact they were after bike tyres.

In the online world if your page was set up in a similar manner, Google would not rank your site very highly, as they want to deliver accurate search results to its users.

In the second part of this blog series, we will go into more detail on how to make your site friendly to search engines, but as a starting guide, make sure your website provider has included relevant keyword(s) when designing your site (don’t worry – this may seem a little too technical now, but we will explain in more detail later on in this blog series).   Each page on your website will have the following components: Page title, Page URL, Page Meta Description and Page Body Copy.  See how we use relevant keywords in this example for a Web Design Company in South Wales:
[content_box title=”Components of a Search Engine-Friendly Web Page” color=blue]
Page Title: Web Design South Wales

Page URL: www.fortewebsolutions.co.uk/web-design-south-wales/

Page Meta Keywords: web design south Wales, professional web design south Wales, south Wales web design

Page Meta Description: Professional Web Design in South Wales from Forte Web Solutions. Looking for Web Design in South Wales? Contact Forte Web Solutions

Page Body Copy: If you are looking for Professional Web Design in South Wales, look no further than Forte Web Solutions. Forte Web Solutions have been offering professional Web Design in South Wales for…
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Link Building

Link building is the name of the process of increasing the number of incoming links to your website (in a nutshell, adding your website link to other relevant websites, in the form of directory listings, blogs, comments etc).  It is an extremely important activity in building up your site’s reputation hence improving your search engine position.  Without this, you will run the risk of remaining as that imaginary store, stuck in the back streets of a town.  If you don’t let people know you exist then they will never find you.

Below are a few places you should consider adding your site to.  We will delve further into the world of link building in a later part of this blog series.

Google Places

The very first thing you need to do is create a Google account so you can add yourself to Google Places. You may even find that your company is already listed.  If this is the case then you will need to claim your company listing.

Bing Local Search

Bing is Microsoft’s search engine, which is quickly gaining in popularity – so you will want to get your company’s website listed here. Here in the UK, you have to go through a site called my118information. Again, like Google Places, check that your business isn’t already listed. You will get a phone call from a company representative in order to verify your listing, so be ready and wary of the sales phone call that follows.

Yahoo Local

You can add your listing to Yahoo! Local via a company called Infoserve in the UK. If you’re in the States, you can use your Yahoo account and navigate to Yahoo! Local Listings.

Other relevant websites to your industry

It is a good idea to search for relevant websites to your industry such as directories, free advertising sites (e.g. Gumtree and AdTrader), review websites and blogs (and anything else you can find).  You can usually register on such websites, participate in blogs and discussions, or place adverts, and include a link to your website when doing so.  As a regular activity, this can be invaluable in your link building strategy.  What’s more, if you have a large workforce – then you should strongly encourage employees to also participate in this link building activity.

So how do you compete against the businesses who are already in the ‘High Street’?

As the process of gaining a good reputation is often rather lengthy, one thing that many companies consider whilst they are slowly climbing the natural listings is investing in a paid search listing. A paid search listing, also known as a sponsored listing, usually appears at the top and the right hand side of search results.

If your website is new, or if you don’t have the big money to spend on SEO agencies to improve your natural listings, then paying for a sponsored listing is often a very cost-effective method of attracting customers, and putting you firmly in the ‘High Street’ of a search engine.

Such advertising is known as ‘Pay-Per-Click’ advertising, or ‘PPC’ for short.  The reason for this is that you only pay the search engine when somebody clicks on your listing.

PPC campaigns work on the basis of keyword bidding, whereby you ‘bid’ on a specific search term(s) related to your website/ business. Going back to our fictional tyre shop languishing in the back streets, with a PPC campaign you can bid on keywords to put your shop right in the centre of the High Street, up there with the big players.

The amount you pay depends on a number of factors, such as the number of people bidding on the keyword, the quality of your advert and the quality of the page that users land on when they click your advert.

We will cover PPC advertising in greater depth in a later part of this series. We have lots of experience of running highly successful PPC campaigns for small businesses in South Wales, so please contact Forte Web Solutions for free advice or to discuss how we can maximise your return on investment.  You can find out more on our PPC advertising page.

[content_box title=”Recently attended a Google event?” color=blue]If you are in the South Wales area and have recently attended a ‘Get Welsh Business Online’ event with the Google Juice Bar, then please feel free to get in touch with us for some additional free advice on getting customers to your new website.

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Part 2 of this article – Making Your Site Search Engine Friendly