Local Search – How to get started

So you have your nice website and you now want to attract customers from around your local area but how on earth do you start getting your listings to appear on Google Maps and Bing local Search?

Google Places

The first stop is to get your company listed on Google Places. You may even find that your company is already listed if this is the case then you will need to claim your listing. The quickest and easiest way to find out if your company is listed is to go to Google Maps and search for you company. If your company is listed then it is a simple process to claim your listing, if its not then login to your Google account and navigate to Google Places you will then be able to add your listing. Google will want to verify that you are the owner of the business which normally entails a automated phone call to a landline number or a text message to a mobile phone providing you with a PIN number to enter.

Here is a quick sketch how Google gets its data in order to display your local listing. I’m pretty sure Bing would use the same algorithm.

How does local search gets its data

Bing Local Search

As of yet in the UK you cannot add your local listing directly to Bing instead from what we understand a company called my118 information feeds Bing. Again like Google Places you will want to check if your business is already listed if not again you will want to add your business. Again like Google Places 118 myinformation will want to verify you as the business owner which comes in a form of a phone call from a company representative.

Yahoo! Local

You can add your listing to Yahoo! Local via a company called Infoserve in the UK. If your in the States you can use your Yahoo account and navigate to Yahoo! Local Listings


Jayde is a B2B search engine and is worth your while adding yourself to the site.

Open Directory

The Open directory is a great directory to get yourself listed on. The open directory is a human maintained open source directory of the web and is very very popular so much so that search engines such as Google take their SERPs (search engine results page). It can be quite difficult to get into the Open Directory simply becaaue of the sheer amount of requests that the editors recieve so here are a few pointers to help you along:

  • Choose the correct category. We are looking at local searches here so submit your URL to the correct regional category of DMOZ
  • Choose a category that is actively maintained by an editor. Take a look at the bottom of a category to see if this is the case.
  • Once you have submitted your site wait around 3 months before sending a polite email to the category editor.

Business Directories

Web Design Directory







Thompson Local


City Visitor


United Kingdom Local Search

Link Directory

Top Local Listings

Web Design Directory

Local Niche Directories

The Best Of..

Of course there are many more out there so please feel free to let us know via the comments box below

My Local Services

Touch Local

3 replies
  1. Dave Jenkins
    Dave Jenkins says:

    This is a great list thank you. I’ve had loads of trouble getting sites listed on Bing Local Search – it’s a right pain as most of the staff in 118 information don’t seem to know much about it!


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