Many people whilst using the internet turn to search engines such as Google, Bing and Yahoo! to find what they are looking for quickly and easily. The information that search engines have may consist of web pages, images, information and other types of files. In the summer of 1993, no search engine existed yet for the web1 simply because there were not that many websites! During the early development of the web, there was a list of webservers edited by Tim Berners-Lee however today the web hs a huge amount of information – As of May 2009 over 109.5 million websites existed2. Read more
What type of person do you want to visit your website?
A 2007 survey by comScore found that 60% of consumers use the web as their first-line tool to search for local business, and 60% of those searchers go on to make a purchase from a local business.
Traditionally advertisers would look for demographics such as age and male or female, do they own a car etc however times have changed, yes notice I say have changed rather than are changing. Now the person you want to visit your site is the person who has searched for the product that you offer. Traditionally many businesses have and still are paying for expensive listings in the yellow pages and other local directory’s such as the Thompson local directory but as I mentioned earlier, the times have changed. Ths is not to say that you should not be listed in such directories your competitors are there and so must you! Read more