Search Engine Pay-per-click Marketing South Wales
Most people will search for your product or service using a search engine like Google, Bing or Yahoo. If your business does not appear on the first page of the search results, unfortunately it is likely that your customers will go to your competitors instead.
How does it work?
Search engine marketing is a low-cost and effective way of reaching your potential customers whilst they actively search for a product or service. Your advert will be set up using specific keywords that we know your customers frequently use when searching, which means that it will appear at exactly the right time.
When we set up a search engine campaign, we perform thorough keyword research as standard and select the best ones to ensure the most effective return on investment. We then set up relevant adverts to catch your customers’ attention and drive traffic to your website. If Forte Web Solutions have designed your website for you, we also create a specific web page that people come to directly from your advert to make your campaign even more successful (this is known as a ‘landing page’).
Why should you pay to appear on a search engine?
A common misconception when launching a new website is that your customers will naturally find you and use your services straight away. Although a website certainly plays a huge part in the success of your business, it’s very important to understand different ways of attracting people to it.
Search engines use an extremely complex set of rules when determining the ranking of your website compared to your competitors, and a lot of this depends on your online reputation. Building up a good reputation online can take a considerable amount of time and effort on your part (unless you have the big budget to spend with a specialist SEO agency). Many new companies can’t find themselves on Google, even when they type in their company name!
Search Engine marketing gets you on the first page of people’s search results while you are waiting for your online reputation to improve.