Permalinks play a vital role in your blogs Search Engine Optimization (SEO) strategy and they do need consideration but exactly what structure should they take in order to maximize they’re potential?

Some SEO experts will tell you that the Permalink structure should include categories whilst others see categories as unnecessary stating that such a Permalink structure will yield a high ranking.

Example:

  1. http://www.yourdomain.com/blog-post
  2. http://www.yourdomain.com/category/blog-post

Some SEO experts even state that the first option will yield better results than the 2nd option i.e not including a category folder but is this true? Well according to Google’s Matt Cutts both Permalinks are treated equally -

You can see that we have used a permalink structure that includes the category which we do prefer as it keeps all of our posts organised.