When browsing the Internet on a day-to-day basis, be it reading the news, checking the weather or doing a spot of online shopping, have you ever noticed some adverts at the top or the side of the page that are relevant to what you’re looking at? These adverts are often powered by the Google Display Network.
How does it work?
The Google Display Network reaches over 70% of Internet users around the world. The main feature of Display Advertising is that you can present text, images or even videos to your target market while they are browsing thousands of different websites.
Like search engine marketing, this form of advertising is also based on keywords, however display advertising does not rely on people searching for anything. This can be very effective as you can reach your customers even before they start searching and therefore before they see any of your competitors. With the Google display Network, you can even target people who have visited your website in the past to remind them to use your company (this particular type of advertising is called Google Remarketing).
We research keywords that are related to your product or service and work with Google to display your advert on related websites. We can also target specific websites and demographics as required. Due to the huge potential of advertising on the display network, it is very important to trial different messages to different audiences in the early stages. Forte Web Solutions will work with you and manage your whole campaign to help you get the best value for money.