Email marketing can be a very powerful and cost effective method of generating new business from your existing customer base. It is important that email communications are relevant to the recipient, personalised and above all – that they comply to the relevant data protection rules.
How Does it Work?
If you own a small to medium business in the South Wales area and are looking to communicate more with your existing customers, then email marketing should be towards the top of your list. The practice of keeping in touch with your customers is an essential part of CRM (Customer Relationship Management). Do this right, and you will reap the rewards. One of the major benefits sought by CRM is that you could increase customer satisfaction and customer loyalty, which in turn will be reflected in your profit margins.
It is important to note that you can only send e-mails to people who have given you their permission to send them such communications, or whose details you have obtained during the course of a sale or negotiations for a sale of a product or service. Read more about these rules on the Information Commissioner’s Office website.
Forte Web Solutions will take care of the entire process of your email marketing strategy. This includes:
- Working with you to formulate an email communications plan; from simple automated emails to more sophisticated campaigns and e-newsletters
- Importing your existing contacts* (we will not use your customers details for any purpose other than to send them your e-mail campaigns)
- Designing a branded e-mail template
- Sending the campaign
- Reporting back on the success of the campaign
*Don’t have a list of contacts yet? Get in touch with us for some free advice on how to start building up your list so that you can discover the true potential of CRM.