Social media is all about conversations – the perfect way for your customers to get to know you and vice-versa. It also gives you the unique opportunity to reach thousands of customers very quickly.
We have expertise in managing a range of social media initiatives across the UK – from setting up and managing profiles and pages, to running PPC (pay-per-click) advertising on the likes of Facebook, Twitter, Pinterest, Tumblr and Instagram.
Perhaps you already know your stuff with social media, but simply don’t have the time to set it all up. Let us take care of this for you so that you have one less thing to worry about.
Or maybe this is all new to you and you don’t really know the difference between your Facebook and your Twitter. Our friendly approach means that we’ll never blind you with technical jargon. We’ll explain things to you on a very basic level and work with you to achieve your goals.
Why should I consider using social media?
Social media has changed the way that customers interact with businesses forever. It provides you with an opportunity that didn’t exist before – the ability to build two-way relationships with your customers through direct interaction.
Put simply – social media in an incredibly powerful and cost-effective marketing tool for your business!
What do we offer and how much does it cost?
At Forte, we can offer a number of services including
- Setting up your initial profiles/ pages on your desired social media platforms, including design to match your website
- Setting up and managing highly-targeted pay-per-click advertising on Facebook and LinkedIn
- Monitoring of social media usage
- Audit of current social media activity and recommendations for improvement
The cost will depend on the services you require, so please get in touch with us today for a tailored quotation.
What social media platforms should I use?
This largely depends on the industry that you work in, the type of product/ service you offer, along with the behaviour of your customers. With over a billion users worldwide, a number that is growing daily, Facebook is always a good place to start. When managed effectively, it works well for most businesses. Facebook also holds a high level of personal information on people, which has endless possibilities for highly-targeted PPC advertisements.
Depending on your goals, we’ll also suggest other opportunities. For example – Twitter is very helpful in connecting with your peers and customers through short and sharp conversation, whereas Pinterest is a highly visual tool which uses mostly photographs to generate interest. If you operate more on a B2B basis, then LinkedIn is the place to be.
Talk to us today to get your social media strategy off to a good start.
How does pay-per-click advertising work?
Pay-per-click advertising on social media presents an opportunity to reach your customers at a very targeted level. Facebook for example, allows targeting by factors such as age, gender, relationship status, location and even interests and hobbies. The average UK Facebook user checks their account 14 times a day, which makes this a great way to get in front of your customers.
You only actually pay when a customer clicks on your advert, so this can be a very cost effective way of getting your brand out there.
Pay-per-click advertising is also a great way to increase your followers in a very short space of time.
How often should I post on social media?
There really is no right answer to this question, as it is driven by the needs of your customers and the type of product/ service that is on offer. The most important thing to remember is that your content must be interesting and compelling to your target market.
When you get in touch with us, we can talk more in-depth about your business and devise a plan that will get you noticed on social media.
How much time should I dedicate to social media?
For larger companies, it is often the case that there will be a dedicated staff member/team to deal specifically with inbound enquiries – including social media. Take a look at any large company’s Facebook page as an example.
If you’re a smaller company, then this may not be a realistic approach for you, so we will advise you on how best to manage your social media presence, with as little drain on your resources as possible. As part of our service, we’ll also closely monitor your social media and will provide you with some initial feedback on any improvements that you can make.