At Forte, we are highly experienced in creating successful online search PPC (pay-per-click) campaigns that get you fast results. Whether you’re a small start-up company looking for help, or a larger business looking to outsource your PPC setup and management, we strive to provide you with a fantastic return on your investment. We offer setup and management of Google Adwords, Google Display Ads, Yahoo and Bing Ads on the Bing Advertising Network and placement of video advertising on YouTube.
The best thing about search engine marketing is that it’s a low-cost and effective way of reaching your customers whilst they are actively searching for a product or service like yours – giving you the best opportunity to boost your sales!
Why should I pay to appear on a search engine?
The vast majority of customers will always turn to a large search engine like Google to search for a product or service.
A common misconception when launching a new website is that your customers will naturally find you and use your services straight away. Although a website certainly plays a huge part in the success of your business, it’s very important to understand different ways of attracting people to it.
Search engines use an extremely complex set of rules when determining the ranking of your website compared to your competitors, and a lot of this depends on your online reputation. Building up a good reputation online can take a considerable amount of time and effort on your part (unless you have the big budget to spend with a specialist SEO agency). Many new companies can’t find themselves on Google, even when they type in their company name!
Search Engine marketing gets you on the first page of people’s search results while you are waiting for your online reputation to improve.
So if you’re a new business looking for a speedier response, or if you have a specific product or service to push, then pay-per-click advertising is a sure-fire way to instantly increase traffic to your website.
How much does it cost?
Our costs are split into two parts:
Setup fee: This will be a one-off fee to set up your campaign and includes thorough keyword research, the set up of a custom campaign landing page, regular monitoring and post-campaign analysis. The fee amount depends on a number of things including the number of ads you require and the complexity of your campaign. Please contact us for a tailored quotation.
Investment: This part of the cost is what is payable to the search engine e.g. Google and very much depends on a number of factors like your budget and the level of competition in your market. You will be charged each time someone clicks your advert, and our aim is to continually review its performance to gradually push your costs down. We will recommend your minimum investment level at the point of quotation, but of course the more you can invest here, the greater return you will typically generate.
If you decide to continue with your campaign, we will then charge a monthly management fee, which is calculated based on the above factors.
Is there a minimum contract?
We ask that you run your first campaign for at least one month. This is an optimum amount of time to enable us both to evaluate whether this type of advertising is right for you and your business.
After your initial month, you can choose to continue your campaign and we will charge a management fee to look after this for you. You may also choose to switch it off for a few weeks and start it back up when things quieten down again – this is also fine, and there is no extra charge for you to do this.
Where can my ads appear?
We can place your ads on one or all of the major search engines and have the capacity to target a worldwide audience. Alternatively, if you’re a smaller company, we would recommend that we start with Google and target your local market by geographical area.
You can choose to also specifically target mobile/tablet users – particularly if your call-to-action is to make a phone call.
If your business has videos, there is also a great opportunity to get them noticed on YouTube.
The possibilities really are endless with PPC marketing, so get in touch with us today to see how we can help you.
*For new Google customers only. Subject to our standard campaign setup fee.
What’s included in our setup?
- Thorough keyword research
- Campaign landing page**
- Creation of adverts
- Regular monitoring of success
- Billing system management
- Campaign refinement
- End of campaign report
**Only available if we have designed your website.
Get in touch
I am getting better value for money and more return on investment. Forte researched all the keywords and phrases related to my “product” and carefully selected the most appropriate. Visits to my web site are being closely monitored by Forte to enable immediate changes to the Adwords campaign, as necessary. I am now spending money regularly on Google Adwords.