Category Archives: Search Engine Optimisation


Make a New Year resolution: boost your SEO

21

Dec 2016

Make a New Year resolution: boost your SEO

If you’re thinking about New Year resolutions, why not make 2017 the year you do something to boost your website’s SEO? Your business bottom line will thank you for it. Why SEO is important It’s all about being found easily by search engines. Your website needs to be found by search engine ‘crawlers’ – pieces of code which are tasked with finding fresh content on…

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Boost your SEO – Become a thought leader.

29

Aug 2016

Boost your SEO – Become a thought leader.

Boost your SEO – Become a thought leader. We’re all looking for something which gives us an edge over our competitors. For professionals like solicitors, dentists, opticians, chiropractors, creatives, consultants, business coaches and HR practitioners, regular expert blogging sets you apart from others in your field. It allows you to become a thought leader. Thought leaders are respected, popular, and enhance their brands. They become the…

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Don’t get busted for the top 7 SEO crimes

25

Jul 2016

Don’t get busted for the top 7 SEO crimes

Call the SEO police! Some people are committing search marketing crimes which are holding back the rankings of their websites. Here are our top seven SEO offences – make sure you don’t fall foul of them: Stale content. Google and other search engines love fresh content – and so do your followers on social media. Simple re-sharing the same content over and over again won’t…

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13

Apr 2012

Making Your Site Search Engine Friendly

So you have a new website – What next? Part 2- Making Your Site Search Engine Friendly In part 1 of this blog post – So you have a new website – What next?, we looked at the issues involved in trying to attract visitors to your new website. Here, in part 2 of the series, we look at how we can make your website…

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06

Mar 2012

So you have a new website – What next?

This blog is the first in our series of blogs that focus on driving more people to your website So you have a new website. Now you can sit back and watch your customers come to you… well, not quite. You now have a great shop window, but any potential customers do not know about the existence of your shop! Think of your new website…

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15

Apr 2011

Difference between bounce rate & exit rate

I have been asked on a number of occasions what the difference is between bounce rate & exit rate, especially now that Google Analytics is so widespread. Indeed many people I have spoken to believe both exit rate and Bounce Rate mean exits from your page / site. Well that is true to a certain extent the difference being that the exit rate differers slightly…

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24

Jan 2011

Simple Techniques for Search Engine Optimization (SEO)

There are many simple techniques you can employ when it comes to Search Engine Optimization (SEO) and all SEO techniques have the same end product – that is making your website more visible to people who are searching on search engines such as Google, Yahoo! and Bing. Google of course is the leader of the pack and many companies as a result are keen to…

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14

Jan 2011

Blog Permalink Structures For SEO – According To Google

Permalinks play a vital role in your blogs Search Engine Optimization (SEO) strategy and they do need consideration but exactly what structure should they take in order to maximize they’re potential? Some SEO experts will tell you that the Permalink structure should include categories whilst others see categories as unnecessary stating that such a Permalink structure will yield a high ranking. Example: http://www.yourdomain.com/blog-post http://www.yourdomain.com/category/blog-post Some…

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