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Making Your Site Search Engine Friendly

So you have a new website – What next? Part 2- Making Your Site Search Engine Friendly In part 1 of this blog post – So you have a new website – What next?, we looked at the issues involved in trying to attract visitors to your new website. Here, in part 2 of the …

Map of city with High Street

So you have a new website – What next?

This blog is the first in our series of blogs that focus on driving more people to your website So you have a new website. Now you can sit back and watch your customers come to you… well, not quite. You now have a great shop window, but any potential customers do not know about …

Bounce Rate and how to improve it

The Bounce Rate has always concerned webmasters but what exactly is the Bounce Rate? According to Google the Bounce Rate is:

Difference between bounce rate & exit rate

I have been asked on a number of occasions what the difference is between bounce rate & exit rate, especially now that Google Analytics is so widespread. Indeed many people I have spoken to believe both exit rate and Bounce Rate mean exits from your page / site. Well that is true to a certain …

Simple Techniques for Search Engine Optimization (SEO)

There are many simple techniques you can employ when it comes to Search Engine Optimization (SEO) and all SEO techniques have the same end product – that is making your website more visible to people who are searching on search engines such as Google, Yahoo! and Bing. Google of course is the leader of the …

Blog Permalink Structures For SEO – According To Google

Permalinks play a vital role in your blogs Search Engine Optimization (SEO) strategy and they do need consideration but exactly what structure should they take in order to maximize they’re potential? Some SEO experts will tell you that the Permalink structure should include categories whilst others see categories as unnecessary stating that such a Permalink …

Designing for Search Engines

All search engines prefer well designed sites with good content, headings should relate to the content and the URL of the page should also contain your keywords used in your main body text and the page title. Just because your site looks nice built in flash you maybe be doing your self no favours and …

Local Search – How to get started

So you have your nice website and you now want to attract customers from around your local area but how on earth do you start getting your listings to appear on Google Maps and Bing local Search? Google Places The first stop is to get your company listed on Google Places. You may even find …

Google aims for speed with mod_pagespeed

Google wants to speed up the web – What does it mean for SEO? Google yesterday launched mod_pagespeed an apache module for the worlds most widely used web server. mod_pagespeed requires the latest version of Apache (2.2) to run and should see page load times improve thanks to various optimisations. mod_pagespeed is a module for …

Beginners guide to search engines – Google, Bing and Yahoo!

Many people whilst using the internet turn to search engines such as Google, Bing and Yahoo! But how exactly do they work and how can I optimise my site to take advantage of the way they work?