Bounce Rate and how to improve it
The Bounce Rate has always concerned webmasters but what exactly is the Bounce Rate? According to Google the Bounce Rate is:
Difference between bounce rate & exit rate
I have been asked on a number of occasions what the difference is between bounce rate & exit rate, especially now that Google Analytics is so widespread. Indeed many people I have spoken to believe both exit rate and Bounce Rate mean exits from your page / site. Well that is true to a certain …
Simple Techniques for Search Engine Optimization (SEO)
There are many simple techniques you can deploy when it comes to Search Engine Optimization (SEO) but all SEO techniques have the same end product that is making your website more visible to people who are carrying out organic searches on search engines such as Google, Yahoo!, Bing and Ask Jeaves to name but a …
Designing for Search Engines
All search engines prefer well designed sites with good content, headings should relate to the content and the URL of the page should also contain your keywords used in your main body text and the page title. Just because your site looks nice built in flash you maybe be doing your self no favours and …
Local Search – How to get started
So you have your nice website and you now want to attract customers from around your local area but how on earth do you start getting your listings to appear on Google Maps and Bing local Search? Google Places The first stop is to get your company listed on Google Places. You may even find …
Google aims for speed with mod_pagespeed
Google wants to speed up the web – What does it mean for SEO? Google yesterday launched mod_pagespeed an apache module for the worlds most widely used web server. mod_pagespeed requires the latest version of Apache (2.2) to run and should see page load times improve thanks to various optimisations. mod_pagespeed is a module for …
Beginners guide to search engines – Google, Bing and Yahoo!
Many people whilst using the internet turn to search engines such as Google, Bing and Yahoo! But how exactly do they work and how can I optimise my site to take advantage of the way they work?
Local searches and maps
What type of person do you want to visit your website? A 2007 survey by comScore found that 60% of consumers use the web as their first-line tool to search for local business, and 60% of those searchers go on to make a purchase from a local business. Traditionally advertisers would look for demographics such …
Off page SEO keyword best practices
Off page anchor text (the text in links to your site from other sources) is one of the biggest components used by search engine ranking algorithms. You should ensure that, wherever possible, inbound links point to pages on your site with the appropriate keywords contained within your anchor text. Of course you cannot fully control …
How Google Ranks Pages
In the simplest term “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value” So a link from page A to page B is a vote by page A for page B. This is a very simplified form and Google goes …
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