February 2017
How Image Based Social Media Can Help Hotels Reach More Customers

How sharing aspirational images will sell your hotel For hoteliers and those running bed and breakfasts, images can be a powerful tool in generating brand awareness and leads on social media. Tapping into aspirational marketing on two key social media platforms could be the key to boosted visitor numbers. What is aspirational marketing? It’s all about creating demand by selling a lifestyle, tapping into positive

20

Feb
2017
December 2016
Make a New Year resolution: boost your SEO

If you’re thinking about New Year resolutions, why not make 2017 the year you do something to boost your website’s SEO? Your business bottom line will thank you for it. Why SEO is important It’s all about being found easily by search engines. Your website needs to be found by search engine ‘crawlers’ – pieces of code which are tasked with finding fresh content on

21

Dec
2016
Boost sales for arts and crafts businesses this Christmas with Facebook

As we approach the busiest few weeks in the year for arts and crafts businesses, there are some simple ways you could use Facebook to maximise your sales. Here are 9 fantastic ways to use Facebook for your arts and crafts business this Christmas: 1.     Use Facebook picture galleries. Picture galleries are great for engagement on Facebook. Pictures get 53% more likes, 104% more comments,

14

Dec
2016
October 2016
SEO for Restauranteurs, Bar and Pub Owners and Café owners

SEO for Restauranteurs, Bar and Pub Owners and Café owners Are you a caterer, food producer, restauranteur, bar, pub or café owner, food retailer, or cookery school owner looking to lure in more customers? Improving your SEO and improving your search engine ranking are excellent ways of boosting your customer numbers. Here are 3 key ingredients to help you do that: Look at your keywords

02

Oct
2016
September 2016
4 key questions to ask when deciding on a PPC campaign

Starting a pay-per-click advertising campaign can be an excellent way of gaining new customers but there are key questions to ask before starting a PPC Campaign. It can be a daunting prospect, though. The fear is that you’ll be spending significant amounts of money without getting your business the results it needs. To make sure you get the best return on your investment, there are

19

Sep
2016
August 2016
Boost your SEO – Become a thought leader.

Boost your SEO – Become a thought leader. We’re all looking for something which gives us an edge over our competitors. For professionals like solicitors, dentists, opticians, chiropractors, creatives, consultants, business coaches and HR practitioners, regular expert blogging sets you apart from others in your field. It allows you to become a thought leader. Thought leaders are respected, popular, and enhance their brands. They become the

29

Aug
2016
SEO Success: Get the backlinks gold medal in the SEO Olympics

SEO Success: Captivated by the Rio Olympics? Loving those British medals? It’s time your business went for gold for its SEO – beating the competition with your search engine results and driving more customers to your website. High quality backlinks – links from other sites on the web to your website – are key to getting to the top of the list and achieving success.

12

Aug
2016
July 2016
Don’t get busted for the top 7 SEO crimes

Call the SEO police! Some people are committing search marketing crimes which are holding back the rankings of their websites. Here are our top seven SEO offences – make sure you don’t fall foul of them: Stale content. Google and other search engines love fresh content – and so do your followers on social media. Simple re-sharing the same content over and over again won’t

25

Jul
2016
Back to school: Are you ready with your digital advertising campaigns?

We have all seen the advertising soon after the school holidays have started. “Back to School”, we see it everywhere but how can you drive this huge surge in business your way? If you sell stationery or school uniforms now is the time to start thinking about your online advertising strategy. Did you know that there are 7 times more searches for “back to school”

18

Jul
2016

July 2016

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